Edwina Plum Floral Shirred Midi Dress, Frill Sleeves

The Edwina makes the case that covered-up can still be the most interesting dress in the room — plum florals, long sleeves, and ruffles placed exactly where they earn their keep.

A shirred bodice does the fitting, stretching to the body so the dress holds its shape all day without a fastening in sight beyond the button at the back neck opening. The round neckline is edged with a ruffle, long sleeves finish in elasticised cuffs, and further ruffle detailing carries the theme down the dress. It is unlined, which keeps the layered look light.

Midi length settles it neatly between casual and occasion. Ankle boots and a crossbody bag walk it through autumn weekends; swap to a heeled sandal and it sits comfortably at a christening or a long lunch. The floral print does the rest of the talking.